Restaurant trade publication QSR News has characterized the concept as the ' Chipotle of the pizza industry.' Customers specify which ingredients they want included on their order, and watch the preparation process, though the restaurant also offers recommended combinations. The acronym 'MOD' in the company's name stands for 'Made on Demand.' Its menu features pizzas made with organic dough and gourmet ingredients that are cooked in three minutes using stone ovens at 800 ☏ (425 ☌).
The decor and layout of MOD restaurants has been described as 'family-friendly,' with Zagat observing it has a 'simple and functional vibe that ties in nicely with its DIY theme.' The interior of each MOD restaurant is unique and 'locally inspired.' MOD also serves fountain drinks, beer and wine. MOD pizzas are made with fresh pressed dough by King Arthur Flour, the oldest flour company in the United States. MOD's pizzas and salads are offered in three different sizes – Mini, MOD, and Mega. MOD also offers 9 classic pizzas, a pizza salad, and a seasonal pizza and salad. Customers can build their own pizza or salad, which cost the same no matter how many toppings they choose. MOD Pizza offers individual, artisan style pizzas, which are baked for approximately 3-8 minutes in a 700 degree pizza oven (depending on size and toppings).
